You really can’t blame small business owners for trying to have at marketing their own web assets on their own. And that’s what a lot of people are into when they come to a lot of these James Brown internet marketing firms on the web. It’s a matter of seeming really easy, but in reality, being super convoluted. That’s the problem with the web. It’s sort of like Texas Hold’em Poker. It’s a style that’s super easy to pick up on, but super difficult to actually master. And that’s what the web’s really all about; it’s about huge profits, huge potential, but in many ways, being super elusive. And why is success so elusive for so many on the web? It’s because in a very real sense, the situation is natural, as organic as life itself; when you’re dealing with the kind of numbers that’s inherent to the web, something happens, mathematically; this is what scientists refer to as emergence.